12 Sales Representative Skills: Definition and Examples

Successful salespeople practice this crucial skill to make effective sales pitches and close deals. It’s important to understand the difference between hard skills and soft skills in sales. Product knowledge is the skill of having better information and knowledge about the product you are selling.

sales representative skills

Despite what some people may believe, effective selling is not based on luck. It’s a craft that can be honed and refined over time, and should amount to a repeatable, scalable process. There is a fine but important line between persuasiveness and pushiness, and too many sales opportunities are lost by reps who don’t understand the difference. Very few top sales organizations can meet their sales goals without sales team collaboration and contributions from all team members.

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This is no mistake, as the elite teams are relentless in their development of sales skills. The team leader sets the expectation of excellence and instills a culture of learning and self-improvement to achieve https://wizardsdev.com/en/vacancy/sales-representative/ both short- and long-term goals. Companies may request sales representatives to obtain specialty certifications, additional off-site training, or manufacturer training, depending on the industry and product.

You could write out a to-do list to clearly see your tasks for the day and plan for upcoming ones, or use a calendar management tool to create a schedule and keep track of key dates in your process. When you’re an active listener, you’ll be engaged with the prospect/lead and get the pivotal pieces of information you need before you send them further down the sales pipeline. A chatbot might be able to qualify a lead, but nothing asks questions and listens to information like a human (at least not yet). The interaction between a prospect and an SDR should be genuine and helpful, not robotic and forced. Teama use Vidyard — an easy-to-use tool that lets you quickly create videos using your webcam and screen share function.

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Soft skills, on the other hand, are informal abilities that are learned over a person’s lifetime and usually relate to the person’s aptitude in performing common tasks and connecting with other people. Here’s a great infographic on improving your prospecting, and advice from Glassdoor on increasing your research skills. Sales professionals hone these skills over time with practice, but it never hurts to get started wherever you’re at. In order to move prospects along the sales pipeline, you’ll need to be able to communicate professionally. You’ll also need to utilize your company’s software and other technology to track prospects’ progress. In addition to understanding product, procedures, and policy, you’ll need a deep understanding of the sales process and be able to navigate it efficiently.

sales representative skills

Given this mindset, these sellers will exert all effort to meet or surpass targets. To calculate sales percentage, you need to determine your numbers, figure out what you want to forecast, and use the formula for calculating the percentage of sales to expenses. The ability to write for reading and not to write as if they are simply transcribing an internal conversation with the paper or whatever media is being used to communicate.

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And even if you’re not heading into the office or out on the road, you should dress like you’re ready to do business. If you reach a prospect and they tell you not to call, because they just laid off employees, respect their wish and give them space. You can still call them back a few weeks later to see if you have a solution that can enable them to do more with less, helping them get through the crisis so they can hopefully hire those workers back. Most prospects who took meetings with Gooch’s teams in March and April were in manufacturing, professional services, real estate and engineering, and high-tech. When you’re on an exploratory call, you want to be prepared for every question, objection, or circumstance a prospect throws your way.

A process in which large amounts of data are collected through marketing via a company’s website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company. It might sound obvious, but you can’t conduct successful sales efforts without having at least basic selling skills.

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Besides purchasing in-person or online sales programs, you can take free certification courses through vendors like HubSpot Academy or Sales Engine. Overall, having deep product knowledge means you can answer any question that comes your way, devise creative solutions to customer problems, and offer consultations that’ll lead to opportunities. As buyers get better and better at solo research, product knowledge will help you better convey your unique selling proposition. If you aren’t sure what value your product offers and what the key features are, it’s impossible to convey these elements to your buyers.

  • Critical thinking is one of the sales skills every successful salesperson uses daily.
  • Even more potent than grit or ambition, a passion for selling may well be the top trait for sales professionals.
  • The ability to manage one’s time effectively is an important skill for any sales representative.
  • For sales reps, it’s important to be a confident communicator, so you can empathize and sell to your prospects.
  • Sky rocket your sales performance through persuasive sales messages and compelling sales conversations…

You’ll gain credibility, teach them something new, and earn the right to their time. The modern salesperson has a nearly endless amount of information about their prospects — and they use it to decide who they’ll target. You can check your organization’s knowledge base or inquire whether any of the upcoming training programs are good for you.

Online courses to improve sales representative skills

When you can position these solutions to eliminate a pain point for the prospect, you start to develop trust with your prospect which is a key factor that influences whether they’ll buy or not. That’s because sales skills like empathy, communication, and time management aren’t easy to teach and are hard to come by. But in a sales job, skills like these are crucial to relationship building and closing deals. You should also be able to demonstrate your ability to work independently and manage your time effectively.

sales representative skills

To be successful, sales reps must know how to alleviate these concerns without coming across as pushy. When done successfully, objection handling can turn a ‘no’ into an opportunity. As expected, the specific sales skills needed will vary depending on your specific type of sales job or the type of industry you work in.